Black Friday has long been biggest shopping day of the year in the US. The day always falls at the end of November, on the Friday after Thanksgiving. The day has been seen by many as the start of the Christmas shopping and many take the opportunity to make Christmas gift finds just during this day when prices are heavily reduced. It is not uncommon for the "price party" to take place over several days around Black Friday.
In Sweden, Black Friday has gone from being generally unknown to gaining a foothold from around 2013 and after that it has become one of the biggest shopping days here as well.
Black Week means offering discounted prices during the week that ends with Black Friday. Many times it can be an effective way to have attractive special offers from day to day. What are you offering your customers this year? Prepare for stylish price communication with products from our range!