The Pippi of Today campaign is an initiative of Astrid Lindgren Company in collaboration with Save the Children and is supported by companies around the world. Tingstad is involved and supports the campaign through our Pippi mug in two different sizes where 50 SEK per package sold goes to Save the Children.
75 years ago, Pippi Longstocking, the world's strongest girl, came to a completely new city. Today, millions of girls are forced to leave their homes and move, not only to completely new cities, but also to new countries. By buying our Pippi mug, you, together with Tingstad, are involved in donating 50 SEK per sold package to Save the Children's work for girls on the run.
Approximately 80 million people are on the run. More than half, 53 percent, were children under 18 years of age. An estimated 138,600 children are completely alone and separated from their parents. Girls are particularly vulnerable, without access to safe places, migration routes and support.
"In 2019, we interviewed girls from many different countries to better understand what they have to endure and how we can best reach them with the right efforts. But there are still too few statistics and knowledge about girls' specific situation. With the money raised, we will be able to fill these knowledge gaps and expand our work for girls on the run ", says Helena Thybell, Secretary General of Save the Children.
Source: UNHCR and Save the Children
Support Pippi of Today.
The Pippi of Today campaign is ongoing internationally and in 2020 a total of 1.1 million euros was collected. The campaign will continue in 2021 and the goal is to collect a total of 2.5 million euros.
The money raised is used in the work to help girls on the run.
Among other things to the following:
Source: Save the Children
Download our sign that shows that you buy our Pippi mug and thus support Save the Children's work for girls on the run.
DOWNLOAD SIGN
