Blomsterlandet
Material.
A clear request from Blomsterlandet was that we should develop a concept without plastic in bags and other packaging. They also wished to use only brown recycled paper and to avoid all plastic where it can be replaced with other materials.
Design.
For Blomsterlandet, we created a concept with bags and flower packaging for stores that reflects their brand. Naturally, the packaging is in their green signature color, elegantly capturing the logo against a natural-colored background. The natural color scheme follows a clear line throughout Blomsterlandet's entire packaging concept.