Showcase XXL
Design and Sustainability
XXL's request was to develop packaging for stores and e-commerce in their regular brand colors of lime green, white, gray, and black. This provides a high recognition factor for XXL's brand while being clear and stylish.
They use bags made of paper and recycled plastic, both for in-store and e-commerce purposes. The choice of material for e-commerce bags may vary depending on the country where products are shipped, as there are different regulations. The goal is to develop packaging in an environmentally conscious manner.
Reusable Bags.
XXL had a clear request regarding bags for reuse. The advantage of having a bag that can be used more than once is that you can use it in stores other than XXL.
In addition to the practicality of reusable bags having environmental benefits and being stylish and useful, there is also the advantage that the bag itself becomes a walking billboard for the brand.